It seems like smaller companies could have a difficult time promoting their games at future E3′s.Ã‚Â
The consistently excellent blog over at Gamepolitics acquired one of the letters sent to a Kentia Hall exhibitor from ESA Vice President Mary Dolaher. Here’s the letter:
“Dear Valued E3Expo Exhibitor,As you may have read in the enclosed Press Release, the 2007 E3Expo has been officially cancelled. As the industry has evolved and matured over the past 12 years, the needs of the exhibitors and key attendees have also changed. To address this change, the Entertainment Software Association (ESA) has announced a new event tentatively scheduled for July 2007.
Details of the event have not been finalized at this time, however our vision and goal is to create a more intimate climate for personalized meetings and product demonstrations. The ESA will announce additional details and information in the ensuing weeks and months.
We would like to take this opportunity to extend our sincere and profound gratitude for your past support of this event. It has been exciting and rewarding to see the growth and significance of this industry mirrored on the exhibit floor of the E3Expo through the years. We look forward to many more years of industry growth, vitality and opportunity.
Hopefully, smaller publishers will find a way to promote their products in the post-E3 future, unfortunately for some smaller exhibitors, their reality may be a harsh one. For the time being, the ESA is creating more questions than they are answering.