Some of the speakers for the forthcoming British Academy Video Game Awards have been announced.Ã‚Â
The British Academy of Film and Television Arts (BAFTA), organizers of its new British Academy Video Games Awards, announced today that the upcoming event, which takes place on October 5 as part of the the first London Games Festival, will feature several noted speakers including esteemed developer Will Wright and Creative Industries and Tourism minister Shaun Woodward.
Wright, co-founder of the now EA-owned video game developer, Maxis, is best known as the brains behind the groundbreaking Sim City and The Sims. He will offer his insights on video games as a legitimate art form during his speech at the awards presentation. In addition, Woodward will talk on the governmentÃ¢â‚¬â„¢s support of the Awards and industry. Both individuals attended a pre-launch event in London this week to jointly announce their support of the upcoming awards.
Ã¢â‚¬Å“Video games are a huge part of the creative industries in the UK and deserve full recognition for their vital role in our economy,Ã¢â‚¬? commented Woodward at the pre-launch ceremony. Ã¢â‚¬Å“The huge diversity of games, from entertainment to education, put them at the centre of culture in Britain.Ã¢â‚¬?
Other confirmed speakers for the awards ceremony include Academy chairman Hilary Bevan-Jones, who will outline the organization’s support of video games; Ubisoft managing director and London Games Festival chairman Rob Cooper, who will address the context of the awards and an introduction to the festival; and Ray Maguire, Sony Computer Entertainment Europe’s senior vice president and managing director for the UK, Ireland and Nordic countries, who will speak to the overall future of entertainment. Additionally, the event will also feature a speech by BAFTA Games committee chairman and ELSPA director general Paul Jackson, who will comment on the importance of the Awards and their contribution to mainstream acceptance.
In addition to the confirmed speakers for the event, BAFTA also announced two new sponsors of the upcoming awards show. Nokia N-Gage and PC World will serve as joint sponsors of the ceremony, with Nokia N-Gage also running the one award voted for by the public.
Though BAFTA has previously awarded games as part of its regular ceremonies, the formal announcement of the British Academy Video Games Awards ceremony was announced in March of this year, intended to lift video games to the same level as film and television as a “third arm” of its awards.