Sony Exec calls Wii an Impulse Buy

wii-chainSCEA spokes person Dave Karraker told the New York Times in an interview today (Jan. 30th) that the Wii shouldn’t be compared directly to the PS3 equating it to nothing more than an impulse buy .

Mr. Karraker also inferred this in a statement he made back in December: “We feel very confident that the PlayStation fan is going to wait until they can get a PlayStation 3. If they do pick up a Wii, it’s as more of a novelty.� (Dec. 16, 06 [techwhack.com])

Mr. Karraker insists that Wii sales are made primarily to casual gamers unlike the PS3 which caters to a more dedicated gaming community that will likely purchase more software in the long run.

While the Wii is definately attracting many non-traditional gamers, does that necessarily mean that software sales will be sluggish as a result? Surely there are plenty of dedicated gamers flocking to the Wii as well, me being one of them. And what about the Wiis rapidly growing userbase? More users equal more software sales, even if the casual gamer doesn’t purchase as much software.

And what about recent news that the Wii is outselling the PS3 2 to 1 in most parts of the world or that there are PS3s in stock at most major American retailers while the Wii is still out of stock? Any thoughts?

Source: Next-Gen.biz

mickeydelorenzo@yahoo.com'

About the author:

Mickey – who has written posts on NintendoFuse.


  • John Giotta

    I’d love to own a PS3, but price tag just isn’t a reality for me. Maybe after tax season I can at least consider it an option.

  • John Giotta

    I’d love to own a PS3, but price tag just isn’t a reality for me. Maybe after tax season I can at least consider it an option.

  • John Giotta

    I’d love to own a PS3, but price tag just isn’t a reality for me. Maybe after tax season I can at least consider it an option.

  • John Giotta

    I’d love to own a PS3, but price tag just isn’t a reality for me. Maybe after tax season I can at least consider it an option.

  • John Giotta

    I’d love to own a PS3, but price tag just isn’t a reality for me. Maybe after tax season I can at least consider it an option.

  • John Giotta

    I’d love to own a PS3, but price tag just isn’t a reality for me. Maybe after tax season I can at least consider it an option.

  • John Giotta

    I’d love to own a PS3, but price tag just isn’t a reality for me. Maybe after tax season I can at least consider it an option.

  • John Giotta

    I’d love to own a PS3, but price tag just isn’t a reality for me. Maybe after tax season I can at least consider it an option.

  • Anza

    I just laugh at Sony now, not only are they arrogant when Wii’s outselling PS3 2/3 to 1 but they just can’t shut up to save there own console, honestly have absolutely no respect for them anymore. Right now the only thing bigger then the Wii’s sales is Sony’s ego.

  • Anza

    I just laugh at Sony now, not only are they arrogant when Wii’s outselling PS3 2/3 to 1 but they just can’t shut up to save there own console, honestly have absolutely no respect for them anymore. Right now the only thing bigger then the Wii’s sales is Sony’s ego.

  • Anza

    I just laugh at Sony now, not only are they arrogant when Wii’s outselling PS3 2/3 to 1 but they just can’t shut up to save there own console, honestly have absolutely no respect for them anymore. Right now the only thing bigger then the Wii’s sales is Sony’s ego.

  • Mack2D2

    I wouldn’t care if PS3 was only 250 bucks.. I would take the Wii over it. I’ve been a gamer since the day I was born, I’ve was a loyalist to Nintendo back in the day but then Dreamcast came out and I went to that. I look at a console, check it out, and if it’s fun and it looks like it’s going to be something special, I get it… I know some hardcore gamers are moving to Wii. Sony making a statement like this is similar to the emperors new clothes… “if you’re a REAL gamer you’ll get the PS3″. As far as I’m concerned, Sony is the satan of the entertainment console industry.

  • Mack2D2

    I wouldn’t care if PS3 was only 250 bucks.. I would take the Wii over it. I’ve been a gamer since the day I was born, I’ve was a loyalist to Nintendo back in the day but then Dreamcast came out and I went to that. I look at a console, check it out, and if it’s fun and it looks like it’s going to be something special, I get it… I know some hardcore gamers are moving to Wii. Sony making a statement like this is similar to the emperors new clothes… “if you’re a REAL gamer you’ll get the PS3″. As far as I’m concerned, Sony is the satan of the entertainment console industry.

  • grumpysmurf

    lol. An impulse buy is something you see on a shelf at a store and say “oh, I could use that”. For a wii to be an impulse buy you have to see one on the shelf…

    I’ve only seen one on a shelf – the last one of the shipment that I got mine out of at Target.

    Meanwhile, PS3’s are on store shelves just about anywhere you go these days.

  • grumpysmurf

    lol. An impulse buy is something you see on a shelf at a store and say “oh, I could use that”. For a wii to be an impulse buy you have to see one on the shelf…

    I’ve only seen one on a shelf – the last one of the shipment that I got mine out of at Target.

    Meanwhile, PS3’s are on store shelves just about anywhere you go these days.

  • HotShotX

    Yes, spending $250 on a Wii is an impulse buy…

    Let’s call spending the remaining $350 I saved on Wii Games / Accessories fanaticism while I’m at it.

    ~HotShotX

  • HotShotX

    Yes, spending $250 on a Wii is an impulse buy…

    Let’s call spending the remaining $350 I saved on Wii Games / Accessories fanaticism while I’m at it.

    ~HotShotX

  • http://www.theelusivegoddess.blogspot.com/ Synergi

    Sounds more like Sony is saying all us that have flocked to the Wii are idiots. I mean..look at all the cool things Sony has and look at Wii’s inferior graphics/options.

    I don’t like Sony online (SOE for those who know) they are just as cocky over their MMO branch of games as they are the PS3. They didn’t think anyone would knock EQ2 off the chart and ruin a 7 year franchise. Then this far inferior game along with its inferior graphics called World of Warcraft blew them and everyone else out of the water. Why? Because the game was actually fun.

    I see the same thing repeating with the Wii. Sony get a clue. Just because your name is stamped on it doesn’t mean we are all idiots and will eat it up.

  • http://www.theelusivegoddess.blogspot.com/ Synergi

    Sounds more like Sony is saying all us that have flocked to the Wii are idiots. I mean..look at all the cool things Sony has and look at Wii’s inferior graphics/options.

    I don’t like Sony online (SOE for those who know) they are just as cocky over their MMO branch of games as they are the PS3. They didn’t think anyone would knock EQ2 off the chart and ruin a 7 year franchise. Then this far inferior game along with its inferior graphics called World of Warcraft blew them and everyone else out of the water. Why? Because the game was actually fun.

    I see the same thing repeating with the Wii. Sony get a clue. Just because your name is stamped on it doesn’t mean we are all idiots and will eat it up.

  • http://www.theelusivegoddess.blogspot.com/ Synergi

    Sounds more like Sony is saying all us that have flocked to the Wii are idiots. I mean..look at all the cool things Sony has and look at Wii’s inferior graphics/options.

    I don’t like Sony online (SOE for those who know) they are just as cocky over their MMO branch of games as they are the PS3. They didn’t think anyone would knock EQ2 off the chart and ruin a 7 year franchise. Then this far inferior game along with its inferior graphics called World of Warcraft blew them and everyone else out of the water. Why? Because the game was actually fun.

    I see the same thing repeating with the Wii. Sony get a clue. Just because your name is stamped on it doesn’t mean we are all idiots and will eat it up.

  • http://www.theelusivegoddess.blogspot.com/ Synergi

    Sounds more like Sony is saying all us that have flocked to the Wii are idiots. I mean..look at all the cool things Sony has and look at Wii’s inferior graphics/options.

    I don’t like Sony online (SOE for those who know) they are just as cocky over their MMO branch of games as they are the PS3. They didn’t think anyone would knock EQ2 off the chart and ruin a 7 year franchise. Then this far inferior game along with its inferior graphics called World of Warcraft blew them and everyone else out of the water. Why? Because the game was actually fun.

    I see the same thing repeating with the Wii. Sony get a clue. Just because your name is stamped on it doesn’t mean we are all idiots and will eat it up.

  • http://www.theelusivegoddess.blogspot.com/ Synergi

    Sounds more like Sony is saying all us that have flocked to the Wii are idiots. I mean..look at all the cool things Sony has and look at Wii’s inferior graphics/options.

    I don’t like Sony online (SOE for those who know) they are just as cocky over their MMO branch of games as they are the PS3. They didn’t think anyone would knock EQ2 off the chart and ruin a 7 year franchise. Then this far inferior game along with its inferior graphics called World of Warcraft blew them and everyone else out of the water. Why? Because the game was actually fun.

    I see the same thing repeating with the Wii. Sony get a clue. Just because your name is stamped on it doesn’t mean we are all idiots and will eat it up.

  • http://www.theelusivegoddess.blogspot.com/ Synergi

    Sounds more like Sony is saying all us that have flocked to the Wii are idiots. I mean..look at all the cool things Sony has and look at Wii’s inferior graphics/options.

    I don’t like Sony online (SOE for those who know) they are just as cocky over their MMO branch of games as they are the PS3. They didn’t think anyone would knock EQ2 off the chart and ruin a 7 year franchise. Then this far inferior game along with its inferior graphics called World of Warcraft blew them and everyone else out of the water. Why? Because the game was actually fun.

    I see the same thing repeating with the Wii. Sony get a clue. Just because your name is stamped on it doesn’t mean we are all idiots and will eat it up.

  • Kevin Krinn

    The reason that PS3’s are in stock and wii are not, is because no enough people want a PS3 and they sit on the shelf wile the wii’s get bought out as soon as the get put out.

    I really think that they have really pushed away both it’s game developers and a large chunk of their fan-base. I don’t think they’ll stop making consoles but, I think this whole thing puts them in 3rd place.

  • Kevin Krinn

    The reason that PS3’s are in stock and wii are not, is because no enough people want a PS3 and they sit on the shelf wile the wii’s get bought out as soon as the get put out.

    I really think that they have really pushed away both it’s game developers and a large chunk of their fan-base. I don’t think they’ll stop making consoles but, I think this whole thing puts them in 3rd place.

  • Mutus

    That’s the kind of posturing that executives have to do. The alternative is to say, “Wow, we screwed up. We guessed wrong and it’s too bad for the people who already invested $600+.”

    It also sounds condescending the way he’s using the term “casual gamer”. Like “casuals” don’t count, I guess. What about “Old Skool” gamers. Sony’s back catalog can’t compete with Nintendo, IMO.

    And Hardcore vs. Casual– on a console? The reason I _buy_ a console is for casual gaming… $600 is closer to a hardcore price, and I do my hardcore gaming on a PC.

    Nice try Sony; stop trying to force a corporate agenda (Beta, Blu-Ray) on us, _learn_ from this mistake and move on.

  • Mutus

    That’s the kind of posturing that executives have to do. The alternative is to say, “Wow, we screwed up. We guessed wrong and it’s too bad for the people who already invested $600+.”

    It also sounds condescending the way he’s using the term “casual gamer”. Like “casuals” don’t count, I guess. What about “Old Skool” gamers. Sony’s back catalog can’t compete with Nintendo, IMO.

    And Hardcore vs. Casual– on a console? The reason I _buy_ a console is for casual gaming… $600 is closer to a hardcore price, and I do my hardcore gaming on a PC.

    Nice try Sony; stop trying to force a corporate agenda (Beta, Blu-Ray) on us, _learn_ from this mistake and move on.

  • http://www.xanga.com/relaxing_roth Roth
  • http://www.xanga.com/relaxing_roth Roth
  • FlamingSquirrel

    I want one of those key chains… wait! Better yet, a T-shirt or hoodie that says “got Wii?”

  • FlamingSquirrel

    I want one of those key chains… wait! Better yet, a T-shirt or hoodie that says “got Wii?”

  • shanoboy

    Sony sucks all around as a company. No one can deny that the PS1 and PS2 were both awesome consoles with tons of great games. But get this: most all the lawsuits the RIAA push out against small time filesharers Sony/BMG pushes. They have endlessly tried to monopolize the market with their formats since the Beta Max, and for God’s sake they were even installing trojans on peoples computer (the rootkit BS) through their music CDs. And lets not forget the whole exploding laptop battery fiasco! Maddox hates them too, which is enough for me: http://www.thebestpageintheuniverse.net/c.cgi?u=sony_bullshit

  • shanoboy

    Sony sucks all around as a company. No one can deny that the PS1 and PS2 were both awesome consoles with tons of great games. But get this: most all the lawsuits the RIAA push out against small time filesharers Sony/BMG pushes. They have endlessly tried to monopolize the market with their formats since the Beta Max, and for God’s sake they were even installing trojans on peoples computer (the rootkit BS) through their music CDs. And lets not forget the whole exploding laptop battery fiasco! Maddox hates them too, which is enough for me: http://www.thebestpageintheuniverse.net/c.cgi?u=sony_bullshit

  • shanoboy

    Sony sucks all around as a company. No one can deny that the PS1 and PS2 were both awesome consoles with tons of great games. But get this: most all the lawsuits the RIAA push out against small time filesharers Sony/BMG pushes. They have endlessly tried to monopolize the market with their formats since the Beta Max, and for God’s sake they were even installing trojans on peoples computer (the rootkit BS) through their music CDs. And lets not forget the whole exploding laptop battery fiasco! Maddox hates them too, which is enough for me: http://www.thebestpageintheuniverse.net/c.cgi?u=sony_bullshit

  • MJ

    shanoboy, Sony is a big company and the music department has little to do with the gaming department. Let’s not forget Sony does produce CD-R/RS and DVD+/-R/RW and why? Because these sections of the company do not work together or rarely. All sections should be considered an own company out to make their own profits the best they can even they should be rivaling against themselves (Sony DVD Burner anyone?). While I also hate their music section, it cannot be denied that Sony can engineer the shit out of most companies. I have heard how loud the PS3 is and I was expecting a lot of noise and it is very quiet. Their laptops to the most part are very good, they defiantely had that batch of faulty batteries, but faulty batches can always occur for several reason and why it really happened we’ll probably never know.
    The only reason I am not going to bother with a PS3 is that I don’t even own an HDTV. I want to purchase one, but even that would be a small one and just not worth the money to experience ratio. I am a poor student and for me the Wii was expensive.

  • MJ

    shanoboy, Sony is a big company and the music department has little to do with the gaming department. Let’s not forget Sony does produce CD-R/RS and DVD+/-R/RW and why? Because these sections of the company do not work together or rarely. All sections should be considered an own company out to make their own profits the best they can even they should be rivaling against themselves (Sony DVD Burner anyone?). While I also hate their music section, it cannot be denied that Sony can engineer the shit out of most companies. I have heard how loud the PS3 is and I was expecting a lot of noise and it is very quiet. Their laptops to the most part are very good, they defiantely had that batch of faulty batteries, but faulty batches can always occur for several reason and why it really happened we’ll probably never know.
    The only reason I am not going to bother with a PS3 is that I don’t even own an HDTV. I want to purchase one, but even that would be a small one and just not worth the money to experience ratio. I am a poor student and for me the Wii was expensive.

  • http://www.shanoboy.com/ shanoboy

    I’m not denying that Sony has some great products. I’m saying that as a whole their corporate culture sucks. And as for a few laptop batteries, try 287,000 (http://www.msnbc.msn.com/id/15254251/). And I’m not even positive if that covers the Dell batteries Sony made for them too that were recalled as well.

  • http://www.shanoboy.com shanoboy

    I’m not denying that Sony has some great products. I’m saying that as a whole their corporate culture sucks. And as for a few laptop batteries, try 287,000 (http://www.msnbc.msn.com/id/15254251/). And I’m not even positive if that covers the Dell batteries Sony made for them too that were recalled as well.

  • Justin Bailey

    Sony doesn’t care about the so called “hard core” gamer. They proved that when they included features on the PS3 that are geared more towards the multimedia enthusiast crowd. HDMI, 1080p and a removable ATA hard drive do not a worthy console make. Tsk tsk Sony. I honestly looked forward to seeing some great games but instead your lineup smacks of high budget tech-demos.

  • Justin Bailey

    Sony doesn’t care about the so called “hard core” gamer. They proved that when they included features on the PS3 that are geared more towards the multimedia enthusiast crowd. HDMI, 1080p and a removable ATA hard drive do not a worthy console make. Tsk tsk Sony. I honestly looked forward to seeing some great games but instead your lineup smacks of high budget tech-demos.

  • http://reefinyateef.blogspot.com/ reefinyateef

    I wouldn’t classify anything that’s $250 as an impulse buy. With that said, the Wii is pretty enticing for someone that’s already looking for some sort of entertainment.

  • http://reefinyateef.blogspot.com reefinyateef

    I wouldn’t classify anything that’s $250 as an impulse buy. With that said, the Wii is pretty enticing for someone that’s already looking for some sort of entertainment.

  • MJ

    287,000 is not a lot when you think of how many laptops have been sold/are in circulation. All batteries of the batch were re-called and I don’t even know if it’s been proven that they are faulty, but it was of course the right thing to do, don’t want some one’s nuts blowing up.
    But I don’t want to go off-topic any further

    reefinyateef: I agree, I mean that is a lot of money, at least to me.

  • MJ

    287,000 is not a lot when you think of how many laptops have been sold/are in circulation. All batteries of the batch were re-called and I don’t even know if it’s been proven that they are faulty, but it was of course the right thing to do, don’t want some one’s nuts blowing up.
    But I don’t want to go off-topic any further

    reefinyateef: I agree, I mean that is a lot of money, at least to me.

  • MJ

    287,000 is not a lot when you think of how many laptops have been sold/are in circulation. All batteries of the batch were re-called and I don’t even know if it’s been proven that they are faulty, but it was of course the right thing to do, don’t want some one’s nuts blowing up.
    But I don’t want to go off-topic any further

    reefinyateef: I agree, I mean that is a lot of money, at least to me.

  • Will

    Sony is merely mudslinging to save face for their poor marketing technique. Just because you have a fanbase doesn’t mean you can half@ss a launch, let alone with a price point out of reach of most of your consumers. True, the CEO has to say this because his investers likely more than furious but the point remains that Sony is bad business in my opinion. I’ve thought so for a long time. When they hit the scene with the PS1 I didn’t see them as a Nintendo or Sega, people PASSIONATE about gaming. They are merely trying to put their hands in everything from games, movies, and music. They are failing because they are trying to be a master of trades. That statement about “hardcore gamers”, most of their market base thought games were for kids before when we all know that most gamers are in their 20’s and 30’s. This same market base is faddish and knows nothing about games (this now to Nintendo’s advantage). They see nothing new in the PS3 and can’t get over the price and start up. I’ve always been a Nintendo loyalist because they make great games and care about their image. I would say the “hardcore” gamers are also right here with Nintendo, Why not? Sony’s desperate attempts are no surprise to me. Definately a poorly managed company.

  • Will

    Sony is merely mudslinging to save face for their poor marketing technique. Just because you have a fanbase doesn’t mean you can half@ss a launch, let alone with a price point out of reach of most of your consumers. True, the CEO has to say this because his investers likely more than furious but the point remains that Sony is bad business in my opinion. I’ve thought so for a long time. When they hit the scene with the PS1 I didn’t see them as a Nintendo or Sega, people PASSIONATE about gaming. They are merely trying to put their hands in everything from games, movies, and music. They are failing because they are trying to be a master of trades. That statement about “hardcore gamers”, most of their market base thought games were for kids before when we all know that most gamers are in their 20’s and 30’s. This same market base is faddish and knows nothing about games (this now to Nintendo’s advantage). They see nothing new in the PS3 and can’t get over the price and start up. I’ve always been a Nintendo loyalist because they make great games and care about their image. I would say the “hardcore” gamers are also right here with Nintendo, Why not? Sony’s desperate attempts are no surprise to me. Definately a poorly managed company.

  • Lewis

    FINALLY a post with guts, sony is gonna be hurting a long time over the ps3 while nintendo can upgrade consoles at a steady pace, sony studies wii an even tried stealing the motion sensing controller idea and failed, sixaxis tilt sucks, eyetoy was a gimmick, i know cause i got it and only have the game it came with, got boring too quick, but the similar games on wii are still fun, sigh, now im trying 2 sell a ps3 and cant! WTF?! i bet all kinds of ppl that wii would outdo ps3, nobody even knew what wii was and look at it go. i hope sony can get it together, i dont want bill gate’s xbox being my second option, but i feel like wii60 not ps3wii right now, i luv my wii :]

  • Lewis

    FINALLY a post with guts, sony is gonna be hurting a long time over the ps3 while nintendo can upgrade consoles at a steady pace, sony studies wii an even tried stealing the motion sensing controller idea and failed, sixaxis tilt sucks, eyetoy was a gimmick, i know cause i got it and only have the game it came with, got boring too quick, but the similar games on wii are still fun, sigh, now im trying 2 sell a ps3 and cant! WTF?! i bet all kinds of ppl that wii would outdo ps3, nobody even knew what wii was and look at it go. i hope sony can get it together, i dont want bill gate’s xbox being my second option, but i feel like wii60 not ps3wii right now, i luv my wii :]

  • daggerpaw

    Boy oh boy, Sony is getting desperate. Not only are they losing to the Wii, they are losing mucha moola ($) on every ps3 sold. And now they’re thinking about a price cut:

    http://www.bloomberg.com/apps/news?pid=20601101&sid=aXr.PBbgNC6Y&refer=japan

    The article states that the cut will be for Japan–their home turf, where they’re reporting losses around $1.6 billion smakeroos.

    All the while, Nintendo reports profits. It’s so hard not to be smug.

  • daggerpaw

    Boy oh boy, Sony is getting desperate. Not only are they losing to the Wii, they are losing mucha moola ($) on every ps3 sold. And now they’re thinking about a price cut:

    http://www.bloomberg.com/apps/news?pid=20601101&sid=aXr.PBbgNC6Y&refer=japan

    The article states that the cut will be for Japan–their home turf, where they’re reporting losses around $1.6 billion smakeroos.

    All the while, Nintendo reports profits. It’s so hard not to be smug.

  • Will

    They actually lowered the price in Japan in September, I guess when the Japanese complain about the price Sony has to listen.

  • Will

    They actually lowered the price in Japan in September, I guess when the Japanese complain about the price Sony has to listen.

  • Will

    They actually lowered the price in Japan in September, I guess when the Japanese complain about the price Sony has to listen.

  • Will

    They actually lowered the price in Japan in September, I guess when the Japanese complain about the price Sony has to listen.

  • Lewis

    well they need to listen to all consumers, especially me! get it right sony or you will suffer to the point where this system ends up like gamecube or worse dreamcast, i loved them both, but they didn’t give consumers what they wanted, only nintendos 1st party titles gave ppl what they wanted, except online play. the pres of nintendo at that time was stubborn. new pres is smart, sony needs a new pres, he lost his touch.

  • Lewis

    well they need to listen to all consumers, especially me! get it right sony or you will suffer to the point where this system ends up like gamecube or worse dreamcast, i loved them both, but they didn’t give consumers what they wanted, only nintendos 1st party titles gave ppl what they wanted, except online play. the pres of nintendo at that time was stubborn. new pres is smart, sony needs a new pres, he lost his touch.

  • http://johnhood.blogspot.com/ John Hood

    Wii meets the needs of the entire gaming demographic. Nuff said!

  • http://johnhood.blogspot.com/ John Hood

    Wii meets the needs of the entire gaming demographic. Nuff said!