Xbox Microsoft boss Peter Moore has hinted at a change in strategy for Xbox 360 going into 2007, to compete with the mainstream appeal of Nintendo’s fun-focused Wii.
“From a first-party point of view, it’s not just about E-rated games, it’s going to be about the experience that, quite frankly, Nintendo has done a tremendous job in capturing, in bringing back fun – if you will – to the gaming platforms”, said Moore in an interview with Game Informer.
“But we’ve got a few tricks up our sleeve as well to be able to do that. It’s not something that we’re going to be shy about, and it’s not something that we’re not painfully aware of that needs to be changed by this holiday. That has been the strategy all along, and we’ll be making some more announcements in the coming month or two.
It certainly could be, as Moore goes on to hint: “It’s actually not games. It’s more experiential than that. And again, since the day I saw Iwata-san pull the Nunchuk controller out from under his podium a few years ago at TGS, I’ve always realized that was the right thing for Nintendo … to be successful in this next generation.