Looks like EA are set to water down another industry. Look guys Skynet called, they want their world domination plans back.
Electronic Arts has started a new full-fledged music label in a partnership with the label which signed Sarah MacLachlan and Barenaked Ladies.
The label is the love child of EA and Nettwerk One Music, and has been dubbed Artwerk. Los Angeles-based Artwerk will sign and develop new and established artists worldwide for publishing, recording and distribution deals.
The new label has signed its inaugural act, Junkie XL, who has songs in games including Madden NFL and Need for Speed Carbon.