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Nintendo Sells Over a Million Consoles in One Week

Nintendo Sells Over a Million Consoles in One Week

by Dan JohnsonNovember 27, 2007

Combining the sales of DS and Wii during the week of Sunday, November 18 – Saturday, November 24th, Nintendo sold over a million consoles in just seven days. Nintendo s continuing to break records left and right. If they can keep it up, Nintendo may be able to pass the 360 in US sales. Check the press release after the jump.


Nintendo DS Passes Game Boy Advance Sales Record, Wii Becomes Must-Have Gift

REDMOND, Wash., Nov. 27, 2007 – In the first week of the 2007 holiday shopping season, Nintendo of America has sold more Nintendo products than at any other time in its history. This includes more than 653,000 Nintendo DSâ„¢ portable video game systems, 350,000 Wiiâ„¢ home systems and millions of games and accessories throughout the United States – and the season is just getting started.

Nintendo DS set a new all-time sales record for Thanksgiving week, eclipsing the previous mark of 600,000 Game Boy® Advance systems sold during the same period in the United States in 2005. Nintendo DS remains on track to be the top-selling video game system of 2007.

Nintendo’s 350,000 Wii systems represent the highest one-week U.S. sales total outside of its launch week one year ago. Wii has been dubbed the must-have gift of the 2007 holiday season and has been placed at the top of numerous gift lists. Nintendo has repeatedly increased its shipments and its fiscal-year sales forecast for Wii in an attempt to meet soaring demand. Wii reached 5 million sold in the United States faster than any video game system in history, after only 12 months of availability there.

Both Wii and Nintendo DS have continued their yearlong momentum into the holidays without altering their prices. And both remain attractive values for shoppers: Wii has an MSRP of $249.99, while Nintendo DS has an MSRP of $129.99.

“As shoppers look for ways to maximize their limited holiday spending money, they turn to gifts that can be used by the entire family,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Wii and Nintendo DS offer something for every member of the family. They’re the most fun video game experiences at the most affordable price.”

With higher gas prices and fuel costs, and the lukewarm expectations for the 2007 holiday shopping season, Wii and Nintendo DS might be just what Santa ordered: Thirty-five percent of consumers said they plan to spend less than they did last year, according to a survey conducted by Opinion Research Corp. for the Consumer Federation of America and the Credit Union National Association. Similarly, a USA Today/Gallup Poll showed that 25 percent of Americans expect to spend less on gifts this year than they did in 2006.

Note that the internal Nintendo of America numbers referenced in this release represent sales from Sunday, Nov. 18, through Saturday, Nov. 24.

Remember that Wii features parental controls that let adults manage the content their children can access. For more information about this and other Wii features, visit

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wiiâ„¢, Nintendo DSâ„¢, Game Boy® Advance and Nintendo GameCubeâ„¢ systems. Since 1983, Nintendo has sold nearly 2.5 billion video games and more than 430 million hardware units globally, and has created industry icons like Marioâ„¢, Donkey Kong®, Metroid®, Zeldaâ„¢ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at

About The Author
Dan Johnson
  • skunkchop
    November 27, 2007 at 8:50 pm

    Over a million consoles(DS + Wii) in ONE week? Wow! Nintendo is doin’ FOIN!

  • JB
    November 27, 2007 at 10:53 pm

    This is great, seeing Nintendo doing all the right things and becoming the top gaming company.

    I can’t help but think that the thing that turned Nintendo around was putting Miyamoto in charge of the creation of the Wii and DS. He truly is a genius.

    (I don’t think Miyamoto had much of a role in Nintendo’s previous consoles. If someone could correct me if I’m wrong, that’d be appreciated)

  • November 28, 2007 at 8:23 am

    Not sure, but i know that the Wii and DS are wonderful little things.. I love them both dearly… my iphone is taking up most of my ‘electronics lust’ at the moment, but I’m sure that will subside once I get stuck in to some new DS games.. 2008 is gonna be big!

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