It’s On Like Donkey Kong!

That might be one of the last times we can use that phrase as a title for a post here on WiiNintendo. We do not want to get sued! All joking aside, the phrase, “It’s on like Donkey Kong,” will soon belong to Nintendo. They have filed an official trademark for the phrase. What will this really mean for pop-culture, we will just have to see.

NINTENDO FILES OFFICIAL TRADEMARK FOR CATCHPHRASE ‘IT’S ON LIKE DONKEY KONG’

Nov. 10, 2010

In honor of the upcoming Nov. 21 launch of Donkey Kong Country™ Returns for the Wii™ console, Nintendo has filed a request with the U.S. Patent and Trademark Office to trademark the pop-culture phrase “It’s on like Donkey Kong.” For those unfamiliar with the term, “It’s on like Donkey Kong” is an old, popular Nintendo phrase that has a number of possible interpretations depending on how it’s used. In addition to Nintendo’s use, it has been used in popular music, television and film over the years, pointing to Donkey Kong’s status as an enduring pop-culture icon and video game superstar.

Donkey Kong™ is one of the oldest and most recognizable video game characters. He has been a pop-culture icon since the launch of his 1981 self-titled arcade game. Donkey Kong again rose to prominence in the 1994 Super NES™ game Donkey Kong Country. His new game, Donkey Kong Country Returns, marks his triumphant return in a new side-scrolling adventure with new challenges amid a beautiful setting. The game features the first simultaneous cooperative game-play mode for the series, with one player controlling Donkey Kong and the other controlling his agile pal, Diddy Kong™.

On Nov. 21, It’s on like Donkey Kong™!

For more information about Donkey Kong Country Returns, visit http://donkeykong.nintendo.com/.

[Nintendo PR]

About the author:

Steve has been a Nintendo fan since the NES. He currently owns a NES, SNES, N64, GameCube, Wii, Wii U, GameBoy, DS, DSi, 3DS, and 3DS XL. His favorite types of games are action platformers and multiplayer “party” games. Overall, he loves a game that is pure fun and pulls him in for hours, and if that can be shared with friends, it is even better.

Steve has been blogging for NintendoFuse since April 2008. He started off as an avid reader, and eventually was asked to jump on the team. Currently, he enjoys writing game reviews and sharing breaking news with the fans and readers. You will also find him on the forums as an admin.

Steve – who has written posts on NintendoFuse.


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