Michael French, Angry Birds Developer, had some words about Nintendo:
“It’s interesting to see people like Nintendo saying smartphones are destroying the games industry,” Vesterbacka mulls. “Of course, if I was trying to sell a $49 pieces of plastic to people then yes, I’d be worried too. But I think it’s a good sign that people are concerned – because from my point of view we’re doing something right.”
With millions playing the game, you can see his point. Angry Birds puts beaks out of joint because many don’t see a games brand that started as a 59p app a worthy entry into the history books.
Nevertheless, Rovio is pushing onto more established, high-priced platforms, but only to grow the brand.
“Games consoles for us are just like launching on a new smartphone platform,” says Vesterbacka. “We don’t see…” He stops, more weary of writing off consoles than recent headlines would have you think.
“Look, the console market is important, but it’s also… It’s not dying, but not the fastest growing platform out there. So we don’t see it the way others do. A lot of people in the games industry, they think the ‘real’ games are on consoles. You’re only a ‘real’ games company if you do a big budget game. But we don’t have that inferiority complex.”