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Pokémon Kicks off Its McDonald’s Happy Meal Promotion in North America This Summer

Pokémon Kicks off Its McDonald’s Happy Meal Promotion in North America This Summer

by Steve CullumMay 27, 2011

It looks like McDonald’s and The Pokemon Company are working together this summer. Starting on June 17, across North America, you will find Pokemon figurines and trading cards in your Happy Meal. For more information, including what Pokemon will be featured, check out the official press release posted below.

Pokémon Kicks off Its McDonald’s Happy Meal Promotion in North America This Summer

An Exclusive Figure and Pokémon TCG Card Included in Each McDonald’s Happy Meal Box

May 25, 2011 09:33 AM Eastern Daylight Time

BELLEVUE, Wash.–(EON: Enhanced Online News)–Pokemon™ Black•White-themed Happy Meals arrive in participating McDonald’s® stores across North America beginning June 17, 2011, as one of the world’s most popular entertainment properties launches its Happy Meal promotion with the leading foodservice provider. Pokémon fans visiting North American McDonald’s locations June 17–July 7 can purchase a Happy Meal featuring one of eight McDonald’s exclusive Pokémon figures, including Pikachu and brand-new Pokémon Reshiram, Zekrom, Snivy, Tepig, Oshawott, Zorua, and Zoroark, as well as one of twelve Pokémon Trading Card Game cards1, to celebrate what has already been a blockbuster year for the franchise. The Pokémon Company International continues its McDonald’s Black•White Happy Meal promotion in major markets around the world later in 2011 and 2012.

“The Pokémon franchise is having an incredible year, and partnering with McDonald’s is definitely one of our highlights,” said J.C. Smith, director of Consumer Marketing for The Pokémon Company International. “We’re excited that our fans can visit McDonald’s, purchase a Happy Meal, and enjoy something special from Pokémon.”

The Pokémon Black•White Happy Meal promotion will be supported by McDonald’s through a fully integrated marketing campaign that includes television advertising, in-store POP, and online activities at and

About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit

About McDonald’s
McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can log online for free at any of the 11,000 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit, or follow us on Twitter (@McDonalds) and Facebook ( for updates on our business, promotions and products.

1 While supplies last.


About The Author
Steve Cullum
Steve is a Senior Editor for NintendoFuse. He has been a Nintendo fan since the NES and Game Boy. His favorite types of games are action platformers, multiplayer “party” games, and any game that is pure fun and pulls him in for hours. Steve has been blogging for NintendoFuse since 2008.

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