Nintendo DS Lite Drops to $99.99 and Mario Games ‘Go Red’

In an effort to get even more Nintendo DS Lite units into the hands of consumers, Nintendo will be dropping the price of the system on June 5 to a mere $99.99 MSRP. In addition to the price drop on the widely successful handheld console (over 48.9 million sold in the US alone), you will also begin seeing six Nintendo DS Mario games in a brand new red box, similar to Super Mario Bros. Wii. Each of these titles have already sold over 1 million units, with New Super Mario Bros. leading the pack with over 9.25 million sales.

More information is available in the official press release, posted below.

May 31, 2011 14:00 UTC

Nintendo DS Lite Suggested Retail Price Drops to $99.99 and Mario Games Go Red

Mario-Red Boxes Will Help Shoppers Identify Select Fan-Favorite Mario Games

REDMOND, Wash.–(BUSINESS WIRE)– The portable Nintendo DS Lite system is getting a new suggested retail price. Effective June 5, the system will be available at a suggested retail price of just $99.99 in the United States. The Nintendo DS family has become the best-selling video game system in history. More than 48.9 million systems in the Nintendo DS family have sold in the United States alone. Also in June, six Mario games for Nintendo DS will receive new red packaging, making it easier than ever for consumers to identify these hit titles in stores.

“From the moment it launched, Nintendo DS Lite hit a sweet spot for consumers in terms of value, experience and fun,” said Nintendo of America President Reggie Fils-Aime. “This new price point will introduce Nintendo DS Lite to even more consumers, and the new red packaging will make it easy for them to find their favorite Mario titles.”

The six Mario games that will begin sporting the new Mario-red packaging in June are New Super Mario Bros., Mario Kart DS, Super Mario 64 DS, Mario & Luigi: Bowser’s Inside Story, Mario vs. Donkey Kong: Mini-Land Mayhem! and Mario Party DS. These games represent some of the best-selling fan-favorite Nintendo DS games of all time, and demonstrate the well-known “evergreen” sales trend of Nintendo games. Their total U.S. sales through the end of April 2011 according to the NPD Group are as follows:

  • New Super Mario Bros.: more than 9.25 million units
  • Mario Kart DS: more than 7.40 million units
  • Super Mario 64 DS: more than 4.34 million units
  • Mario Party DS: more than 3.27 million units
  • Mario & Luigi: Bowser’s Inside Story: more than 1.98 million units
  • Mario vs. Donkey Kong: Mini-Land Mayhem!: more than 1.01 million units

Mario is one of the most beloved video game characters and the top video game franchise of all time. Thirty-one Mario games have topped sales of more than 1 million units since 1995, more than any other franchise. Through the end of March 2011, more than 262 million games in the core Super Mario series have sold worldwide.

For more information about Nintendo DS Lite, visit http://www.nintendo.com/ds.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wiihome console, Nintendo 3DS and Nintendo DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 3.7 billion video games and more than 600 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi and Nintendo DSi XL, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCubesystems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

[PR Email from Nintendo of America]

About the author:

Steve has been a Nintendo fan since the NES. He currently owns a NES, SNES, N64, GameCube, Wii, Wii U, GameBoy, DS, DSi, 3DS, and 3DS XL. His favorite types of games are action platformers and multiplayer “party” games. Overall, he loves a game that is pure fun and pulls him in for hours, and if that can be shared with friends, it is even better.

Steve has been blogging for NintendoFuse since April 2008. He started off as an avid reader, and eventually was asked to jump on the team. Currently, he enjoys writing game reviews and sharing breaking news with the fans and readers. You will also find him on the forums as an admin.

Steve – who has written posts on NintendoFuse.