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Nintendo Aiming for Casual Gamers with New Marketing

Nintendo Aiming for Casual Gamers with New Marketing

by Bradley DeLorenzoNovember 23, 2011

With two major releases this winter season, the Nintendo brand is said to be focusing its 3DS efforts on attracting casual gamers to the fold as the holidays approach. Representatives from Nintendo have recently spoken out on its desire to attract not just core gamers, but also older players and more casual gamers.

The two major Nintendo 3DS games coming out this winter are Mario Kart 7 and Mario & Sonic at the Olympic Games. The “Mario” brand alongside the “Sonic” name should be a coop for Nintendo, as they look to use that recognition to bring more interest to the 3DS.  Mario Kart has long been a favorite franchise of casual gamers, while having the Sonic and Mario names together for the other release could also be an attractor for non core gamers.

The good thing about both releases is that they seem to have a heavy amount of focus on upgrades for core gamers, as well as the main attractions to non core gamers. Mario Kart 7 in particular is expected to have a heavily bolstered online community and access. The Mario and Sonic at the Olympic Games release will feature major upgrades for handheld 3D with excellent visuals and mini games.

The United States representative for Nintendo, Reggie Fils-Aime recently spoke to Games Blog by highlighting that these releases will be targeted outside of the regular 3DS audience, as far as marketing goes. He said that this marketing strategy in no way meant that a move away from traditional Nintendo titles would be on the horizon.

Fils-Aime claimed that following the winter period, the 3DS could have a different target as far as games go, with a new showcase of games available for the casual gamer.  The 3DS will certainly be spotlighted this holiday season as it’s struggled since its release.

Nintendo is said to be expanding the digital landscape for the 3DS in the very near future as well. Gaming pieces will soon be available in the form of add on content for both physical and digital games. The eShop will also look to allow video content, as well as the gaming features that are currently desired.

Moving forward, Fils-Aime was adamant in saying that efforts involving 3DS will continue to “push the envelope with new, unique, and different experiences” for the console. Look for new 3DS content to appeal to a large range of people with specific titles that are diverse. Some new games could be targeted for older users, while others could appeal more to women. In the present, Nintendo is likely banking on the success of big brand names such as Mario Kart and the Sonic to help push sales in December.

Written By: NintendoFuse Contributor, Justin Taylor

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Bradley DeLorenzo
  • Steve
    November 23, 2011 at 12:33 pm

    No surprise here. Casual was their “bread & butter” with the Wii. But I hope they continue to honor their commitment to continue pushing games for the “hardcore” as well.

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