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Nintendo Attempts to Reach Young Children & New Gamers with Nintendo 2DS

Nintendo Attempts to Reach Young Children & New Gamers with Nintendo 2DS

by Steve CullumOctober 10, 2013

Nintendo2DS_KidsThis Saturday, Nintendo will venture into a market they have often been accused of targeting – young children. The upcoming launch of the Nintendo 2DS could be an incredibly smart move for the company, or it could be something no one will understand.

Not only does the device’s existence make it seem as if Nintendo has given up, at least to some degree, on the third-dimension, but it also seems strange that they abandoned their clamshell design that has been popular over the past several years. Sure, this device is geared toward young children, who may break the hinge of a traditional Nintendo DS or 3DS, but you also have buttons and screens that are more susceptible to damage.

As the old saying goes, the proof of the pudding is in the eating. So, while many may not understand this move, just as they did not understand the Wii Mini, only time will tell if it pays off for the “Big N.” The Nintendo 2DS will launch at an MSRP of $129.99 alongside Pokemon X and Pokemon Y, which could help its sales.

Find out more in the press release below.



Nintendo Reaches out to First-Time Gamers with New Nintendo 2DS Portable System

New System Launches Alongside Pokémon X and Pokémon Y on Oct. 12 for $129.99 MSRP

REDMOND, Wash.–(BUSINESS WIRE)– The Nintendo 3DS family is about to get a fun new addition. Launching on Oct. 12 at a suggested retail price of $129.99, the Nintendo 2DS system is designed specifically as an accessible entry point into the exciting world of Nintendo hand-held video games. The Nintendo 2DS system maintains many of the same hardware features as Nintendo 3DS, like touch-screen controls, StreetPass, online multiplayer functionality and the ability to download games.

The Nintendo 2DS system is comfortable and fits easily in the hands of people of all ages. Without any hinges, the durable Nintendo 2DS is an especially perfect first-time system for kids. Available in red and blue, Nintendo 2DS plays all Nintendo 3DS games in 2D, including recent hits like Animal Crossing: New Leaf and Mario & Luigi: Dream Team, as well as upcoming games The Legend of Zelda: A Link Between Worlds and Mario Party: Island Tour (both launching Nov. 22). In addition, Nintendo 2DS is backward compatible and can play the huge existing library of Nintendo DS games. Two sturdy and soft carrying cases in either red or blue will also be available at launch for a suggested retail price of $12.99 each.

Nintendo 2DS launches on the same day as Pokémon X and Pokémon Y, the next installments in the world-famous Pokémon series, ensuring that Oct. 12 will be one of the most talked-about video game days of the year.

“The Nintendo 2DS system expands the Nintendo 3DS family,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “At such an attractive price, and with such a huge library of games, it’s a great gift, no matter who you’re shopping for this holiday season.”

Remember that Nintendo 2DS features parental controls that let adults manage the content their children can access. For more information about this and other features, visit

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.1 billion video games and more than 655 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at

[PR Email from Nintendo of America]

About The Author
Steve Cullum
Steve is a Senior Editor for NintendoFuse. He has been a Nintendo fan since the NES and Game Boy. His favorite types of games are action platformers, multiplayer “party” games, and any game that is pure fun and pulls him in for hours. Steve has been blogging for NintendoFuse since 2008.

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