About a year ago, Nintendo made history by telling individuals they would put ads on all Nintendo videos, including “Let’s Plays,” and collect all revenue. Many YouTubers were upset they could not receive money off their own videos. Today, the Japanese Twitter account for Nintendo tweeted about an upcoming affiliate program. Here are the Google Translated versions of the two tweets.
Part 1 reads as follows:
“Than before, with the exception of the inappropriate, Nintendo [Notice] YouTube video has been officially licensed images, including the work of Nintendo on YouTube. Sometimes ads get the video you have permission, like traditional policy, the ad revenue will be distributed by Nintendo and Google. (1/2)”
Here is part 2:
“[NOTICE] YouTube video on it, towards those who wish to use the Nintendo work more aggressive, it has several affiliate programs that receive a portion of the advertising revenue. For more information about the affiliate program, we will follow-up at a later date. Much for your understanding, thank you. (2/2)”
While these may not be the best translations, you can see there are some plans in place to give money back to those using Nintendo games within their YouTube videos. In fact, Kotaku reached out to Nintendo, and had a representative respond in this way:
“Nintendo has been permitting the use of Nintendo copyrighted material in videos on YouTube under appropriate circumstances. Advertisements may accompany those videos, and in keeping with previous policy that revenue is shared between YouTube and Nintendo. In addition, for those who wish to use the material more proactively, we are preparing an affiliate program in which a portion of the advertising profit is given to the creator. Details about this affiliate program will be announced in the future.”
What do you think the details of this affiliate program will include? And is this something that excites you?